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  • Excited about Google’s new map ads? You should be!

    Excited about Google’s new map ads? You should be!

    Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about. As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to get suggestions for options like the closest coffee shop or lunch spot while I’m driving from Point A to Point B? Sure, I could pull […]

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  • Google My Business drops ability to edit business description field

    Google My Business drops ability to edit business description field

    Your Google local profile description field can now only be edited on Google+. You can no longer update it on Google My Business. Google has removed the ability for businesses to edit their introduction/description field in the Google My Business portal. Google posted a note about this in the featured document. This feature was removed on August 1, 2016, and Google wrote: The Introduction/Description field is no longer editable in Google My Business. It only displays to users in Google+, […]

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  • Google iOS app gets better listening skills for voice searches & newly added features

    Google iOS app gets better listening skills for voice searches & newly added features

    Hotel search results will now show expanded information around hotel amenities, and gas station searches will include gas prices. Google rolled out a number of new updates to its iOS app today, including the ability to better hear voice searches conducted in noisy environments. In addition to being a better listener, Google’s iOS app will also save recently visited pages. According to the update notice, tapping on the “recents” icon (found on the top right corner of the home page, […]

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  • Report: Nearly 60 percent of searches now from mobile devices

    Report: Nearly 60 percent of searches now from mobile devices

    Hitwise examined hundreds of millions of queries across 11 key categories. According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. But we don’t know whether the number is 51 percent or 60 percent, or if it varies significantly by country. A recent report from Hitwise (registration required) argues that in the US mobile search is roughly 58 percent of overall search query volume. That’s based on an average of 11 key […]

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  • AdWords gains 3 new cross-device attribution reports

    AdWords gains 3 new cross-device attribution reports

    Based on cross-device conversion data, the new reports show device influence throughout conversion paths. Google is introducing three new reports on cross-device activity, along with a reorganization of the Attribution section under the Tools menu in AdWords. With six out of 10 online conversions in the US starting on one device and ending on another, according to a Google/Ipsos study, the new reports are designed to help marketers track cross-device conversion paths, including those that feature search ad clicks from […]

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  • Expand all your AdWords ads in 30 seconds flat

    Expand all your AdWords ads in 30 seconds flat

    Want a head start in making the shift to expanded text ads in AdWords? Columnist Frederick Vallaeys has an AdWords script that pulls information from your SEO titles and meta descriptions. Just about a week ago, all AdWords advertisers got access to expanded text ads. Have you converted your whole account over to take advantage of the new format yet? If you haven’t because you’ve been too busy with the day-to-day of managing accounts (or because you took that well-earned […]

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  • 9 things most people don’t understand about SEO

    9 things most people don’t understand about SEO

    New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep.

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  • AMP pages no longer need structured data to be valid in Google Search Console

    AMP pages no longer need structured data to be valid in Google Search Console

    Google has downgraded the structured data issues from errors to information notes in the AMP error reports. With AMP expanding to the core mobile results in the future, it is good to know that invalid structured data is no longer a make it or break it rule for making your AMP pages show up in the search results.

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