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  • Search for Hey Siri commands available on iOS devices

    Search for Hey Siri commands available on iOS devices

    A new site shows the close to 500 unique Apple Siri commands you can use on your device to search. Check it out at hey-siri.io. There is a new site aimed at documenting the “Hey Siri” commands available for use on iOS devices, such as iPhones and iPads. This is similar to what we reported a month ago about the site that lets you search for Okay Google commands. The site is available at hey-siri.io and lists 489 commands, 1,204 […]

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  • So we have 45 more characters in AdWords text ads… Now what?

    So we have 45 more characters in AdWords text ads… Now what?

    Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition. The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text ads. And we’ve become pretty good at it. But in May, it was announced that the old way of doing things would be changing to […]

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  • KPIs for SEO: measuring SEO success

    KPIs for SEO: measuring SEO success

    Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives. Measuring your results is a critical component of any SEO campaign. There are many, many variables at play in an SEO campaign, so successful campaigns rely on a control system to ensure the work undertaken delivers results. Key Performance Indicators (KPIs) act as this control system and allow you […]

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  • What Is Social Media Marketing?

    What Is Social Media Marketing?

    What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing

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  • Color fade: A visual history of Google ad labeling in search results

    Color fade: A visual history of Google ad labeling in search results

    A look back at how Google has treated ads in search results from blue shading to the green label of today. The debut of Google’s green “Ad” label on text ads in the search results marked yet another change to the way Google treats ads from organic content. It also marked the first time the color of an ad demarcation is the same color as an element in both the ads and organic listings: the display URL.

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  • Bing adds 2016 Rio Olympic Games search feature & “Events to Watch” prediction tool

    Bing adds 2016 Rio Olympic Games search feature & “Events to Watch” prediction tool

    Powered by Bing Predicts, the new “Events to Watch” tool will be updated daily and offer a schedule of “must-watch” Olympic moments. Bing is getting into the Olympic spirit, bringing the 2016 Rio Olympic Games into its search resultsand launching its “Events to Watch” feature, recommending must-see Olympic events based on Bing Predicts technology.

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  • Google injects more context into micro-moments

    Google injects more context into micro-moments

    As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses. More than a year has gone by since Google introduced the concept of micro-moments, which Google defines as times “when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something.” […]

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  • Here’s an AdWords script to apply shared campaign negative lists everywhere

    Here’s an AdWords script to apply shared campaign negative lists everywhere

    Want to share campaign negative lists with a load of campaigns, but finding the interface a drag? Columnist Daniel Gilbert of Brainlabs has a script for that Do you use shared campaign negative lists? Shared lists are really useful for making sure all of your campaigns are excluding the same terms. Constantly mining search query reports means constantly finding new negatives, after all. There are also shared lists for campaign placement exclusions, so you can make sure things likeadsenseformobileapps.com and […]

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  • In the age of the empowered consumer, you don’t manage the journey, your customers do

    In the age of the empowered consumer, you don’t manage the journey, your customers do

    Moving away from the idea that the customer journey is a controllable process to one that acknowledges that the customer is ultimately in charge. Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey. By understanding actual customer behavior, businesses will gain what’s really important: customer journey insight, which will help them take action to create conversatio

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  • Survey: Amazon beats Google as starting point for product search

    Survey: Amazon beats Google as starting point for product search

    Thirty eight percent of shoppers start with Amazon, 35 percent start with Google. A survey of 1,000 US consumers conducted by PowerReviews found that Amazon is the preferred starting point for product search. Google comes in a close second, followed by brand/retailer sites and e-commerce marketplaces (eBay, Etsy, etc.):

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