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  • Why are enterprise companies missing out on search?

    Why are enterprise companies missing out on search?

    SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising.

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  • So we have 45 more characters in AdWords text ads… Now what?

    So we have 45 more characters in AdWords text ads… Now what?

    Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition. The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text ads. And we’ve become pretty good at it. But in May, it was announced that the old way of doing things would be changing to […]

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  • AdWords gains 3 new cross-device attribution reports

    AdWords gains 3 new cross-device attribution reports

    Based on cross-device conversion data, the new reports show device influence throughout conversion paths. Google is introducing three new reports on cross-device activity, along with a reorganization of the Attribution section under the Tools menu in AdWords. With six out of 10 online conversions in the US starting on one device and ending on another, according to a Google/Ipsos study, the new reports are designed to help marketers track cross-device conversion paths, including those that feature search ad clicks from […]

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  • Expand all your AdWords ads in 30 seconds flat

    Expand all your AdWords ads in 30 seconds flat

    Want a head start in making the shift to expanded text ads in AdWords? Columnist Frederick Vallaeys has an AdWords script that pulls information from your SEO titles and meta descriptions. Just about a week ago, all AdWords advertisers got access to expanded text ads. Have you converted your whole account over to take advantage of the new format yet? If you haven’t because you’ve been too busy with the day-to-day of managing accounts (or because you took that well-earned […]

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