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  • Google injects more context into micro-moments

    Google injects more context into micro-moments

    As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses. More than a year has gone by since Google introduced the concept of micro-moments, which Google defines as times “when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something.” […]

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  • Here’s an AdWords script to apply shared campaign negative lists everywhere

    Here’s an AdWords script to apply shared campaign negative lists everywhere

    Want to share campaign negative lists with a load of campaigns, but finding the interface a drag? Columnist Daniel Gilbert of Brainlabs has a script for that Do you use shared campaign negative lists? Shared lists are really useful for making sure all of your campaigns are excluding the same terms. Constantly mining search query reports means constantly finding new negatives, after all. There are also shared lists for campaign placement exclusions, so you can make sure things likeadsenseformobileapps.com and […]

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